A Capital One Café is a community space where you can come in - relax and recharge - whether a customer banks with Capital One or not.
In order to increase traffic to our Cafés, and as a part of our broader expansion into the New York market, we would digitize our loyalty coffee card experience to better track and engage with customers, and use this as a long-term vehicle to build relationships with customers, in-store and online.
Upon discovery of any billbaord, customers are able to scan a QR code to obtain instructions on how to receive free coffee at their next Cafe visit. Upon submission, they will receive a digital wallet pass to use for redemption.
Onboarding that brings delight to the customer, while still being informative about what the feature's functionalities and core capabilities. Customers can also set up a minimum balance to prevent their account balance from getting too low.
site visits throughout the course of 2023
downloads as of Dec 2023
redemptions at C1 Cafés across the U.S.