BRANCH-CAFÉ REWARDS
Launching a nationwide campaign incentivizing customers to visit a Capital One Café.
BACKGROUND
"What is a Capital One Café? I thought Capital One is just a bank."
A Capital One Café is a community space where you can come in - relax and recharge - whether you bank with us or not.
However, not many people are aware what a Capital One Café is, or how to interact with a Café.
OUR PROPOSAL
How can we drive traffic and engagement into our Cafés?
In order to increase traffic to our Cafés, and as a part of our broader expansions into the New York market, we would digitize our paper loyalty coffee card experience to better track and engage with customers, and use this as a long-term vehicle to build relationships with customers, in-stores and online.
FINAL DESIGN
NATIONAL CAMPAIGN
At any advertisement in the New York area, customers are able to scan any QR billboard and receive a free coffee.
Upon discovery of any billbaord, customers are able to scan a QR code to obtain instructions on how to receive free coffee at their next Cafe visit. Upon submission, they will receive a digital wallet pass to use for redemption.
ASSOCIATE EXPERIENCE
On in-store tablets, associates are able to send customers a free coffee during their interaction.
Onboarding that brings delight to the customer, while still being informative about what the feature's functionalities and core capabilities. Customers can also set up a minimum balance to prevent their account balance from getting too low.
Results from this launch
1.2 million
site visits throughout the course of 2023
83,000
downloads as of Dec 2023
~ 3,000
redemptions at C1 Cafés across the U.S.